Decisions were made quickly and often secretly, in stark contrast to reebok shoes outlet’s culture of candor and consensus. The media eagerly reported on any new developments and speculated on what the future held for nike.com. Once it became clear that nike.com would play an integral role in the future, it became a vastly larger and more visible department. Nevertheless, it retained an aura of distinction within the company. At a time of disciplined spending within reebok shoes outlet, the online division was seen as having an enviably large budget and a willingness to spend.
When reebok shoes outlet began reporting directly to Phil Knight in the summer of 1999, its stature within the company and in the media increased. Despite rapid headcount growth and a preference for internal candidates, nike.com was unable to satisfy the ever-growing roster of internal applicants. As other reebok shoes outlet departments began to realize the fundamental importance of nike.com, they became involved in its major strategic decisions. The sales department helped to ensure that online sales policies were consistent with reebok shoes outlet’s fundamental standards and policies.
